Korean pop culture, ranked by the numbers · 한류 랭킹
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Webtoons and web novels: readership, views, and their drama, film and anime adaptations.
WEBTOON Entertainment, Naver's webtoon company, took in $1.38 billion in 2025. Readers paying to unlock episodes brought in $1.09 billion of it; advertising and adaptations into dramas, films and games made up the rest.