The Wave is K.

Korean pop culture, ranked by the numbers · 한류 랭킹

Company · Industry

SBS에스비에스

SBS (에스비에스, the Seoul Broadcasting System) is South Korea's largest private broadcaster and one of its three terrestrial networks, after KBS and MBC. It was founded in Seoul on November 14, 1990, began regular radio broadcasts in March 1991 and launched SBS TV on December 1, 1991; it went national in May 1995 through regional affiliates in Busan, Daejeon, Daegu and Gwangju.1 It became legally known as SBS in March 2000, and its shares trade on the Korea Exchange under the code 034120. SBS TV is channel 6, and the network is based in Mok-dong in Seoul's Yangcheon District.1

SBS dramas hold two of the 16 places in DabPop's ranking of the highest-rated K-dramas: Sandglass (모래시계, 1995), whose 24 episodes peaked at 64.5% for fourth place, and Lovers in Paris (파리의 연인, 2004) at 56.3% (a TNS Media Korea figure).2 Among webtoon adaptations, SBS has the top two: Agent Kim Reactivated (김부장, 2026) at 23.1% and Taxi Driver (모범택시, 2021–26) at 21.0%.3

SBS signed to air two pre-produced dramas from JS Picture on January 17, 2008, and in March 2019 pulled Big Issue from the air for a week after unedited footage went out in an episode.45 It sold The Hymn of Death to Netflix in 2018, ending an informal agreement among the three networks not to sell newly aired series to it, and since May 10, 2017 SBS and MBC have split drama episodes in two around a one-minute ad break.5

The first episode of the 1995 SBS drama Sandglass on SBS's classic-drama channel
Pictured: the first episode of Sandglass (1995) on SBS's classic-drama channel. The drama peaked at 64.5%, SBS's best, #4 in DabPop's ranking.

Key facts

Korean name에스비에스 (서울방송)1
TypePrivate, listed company; the largest private broadcaster in South Korea1
FoundedNovember 14, 19901
SBS TV launchedDecember 1, 1991; national network from May 14, 19951
Stock listingKorea Exchange, code 0341201
Main TV channelSBS TV (channel 6)1
HeadquartersMok-dong, Yangcheon District, Seoul1
Highest-rated dramaSandglass, 64.5%, 1995 — #4 in DabPop's ranking2
Dramas in DabPop's top 162 of 162
Top webtoon dramaAgent Kim Reactivated, 23.1% (2026)3

Appears in DabPop rankings

Sources

  1. Wikipedia, Seoul Broadcasting System, retrieved 2026-10-14.
  2. DabPop, The Highest-Rated K-Dramas on Korean TV (Nielsen Korea figures, data as of October 11, 2026), retrieved 2026-10-14.
  3. DabPop, Webtoons That Became the Highest-Rated K-Dramas, retrieved 2026-10-14.
  4. DabPop, How a K-Drama Gets Made: From Casting to the Final Episode, retrieved 2026-10-14.
  5. DabPop, How K-Drama Production Changed: A Timeline, retrieved 2026-10-14.