JTBC제이티비씨

JTBC (제이티비씨; from "JoongAng Tongyang Broadcasting Company") is a South Korean nationwide general-programming pay-TV network. It began broadcasting on December 1, 2011 as one of four new general cable channels, with Channel A, TV Chosun and MBN, and its largest shareholder is JoongAng Holdings, with 25%.¹ Its roots go back to the Tongyang Broadcasting Company (TBC), which the newspaper JoongAng Ilbo founded in 1964 and was forced to merge into KBS in 1980.¹ JTBC's subsidiaries include the studio SLL, and in June 2019 it won South Korea's rights to the Olympic Games from 2026 to 2032.¹²

JTBC holds the drama record outside the terrestrial networks. The World of the Married (부부의 세계) ended on May 16, 2020 with a 28.371% Nielsen Korea rating, beating JTBC's own SKY Castle (23.8%); Reborn Rich (재벌집 막내아들) finished second for the channel at 26.95% on December 25, 2022.³⁴¹¹ In DabPop's rankings, Itaewon Class (이태원 클라쓰, 2020) is the fourth-highest-rated webtoon adaptation at 16.548%, and The Light in Your Eyes (눈이 부시게, 2019) was finished before it aired.¹⁰¹² JTBC also produced the first two seasons of Netflix's Single's Inferno, created by two of its variety producers.¹³

In 2026 JTBC went into court rehabilitation. On June 12 it failed to repay ₩20.6 billion of securitised loans, and NICE Investors Service cut its rating from BBB to CCC. JTBC said news, major sports and other programming would continue as normal. It had lost ₩58.4 billion in 2023 and ₩28.7 billion in 2024 before an operating profit of ₩3.2 billion in 2025.⁵ On June 15 it applied to the Seoul Rehabilitation Court, a day after four JoongAng Group affiliates, and asked for a voluntary restructuring (ARS) period first.⁶⁷ When that ended without a deal, the court opened rehabilitation proceedings on August 28, 2026, and JTBC said it would seek a sale. In September EY Hanyoung was named to run the sale.⁸⁹