TREASURE트레저

TREASURE (트레저) is a South Korean boy band formed by YG Entertainment in 2019. It has ten members: Choi Hyun-suk (최현석), Jihoon (지훈), Yoshi (요시), Junkyu (준규), Yoon Jae-hyuk (윤재혁), Asahi (아사히), Doyoung (도영), Haruto (하루토), Park Jeong-woo (박정우) and So Jung-hwan (소정환). Wikipedia says it began as a 12-member group and that two members, Mashiho and Bang Ye-dam, left in November 2022.¹ The lineup was set through YG's reality programme YG Treasure Box (2018–2019).¹

The group debuted on August 7, 2020 with the single album The First Step: Chapter One, which DabPop's timeline of the label's groups dates to August 7, 2020. Wikipedia says the four-part The First Step series sold over a million copies within five months.¹² Before debut TREASURE was the fastest Korean act to chart on Billboard's Social 50, peaking at No. 3 on August 29, 2020.¹

Touring is a large part of its business: YG's FY2025 business report credits world tours by BABYMONSTER, TREASURE and BLACKPINK for the label's concert revenue, which DabPop's comparison of the four big agencies records at ₩126.4 billion.³ In Circle Chart's first-half 2026 album chart, TREASURE's NEW WAV sold 1,013,769 copies, No. 11 in Korea, with YG PLUS as distributor.⁴