#1
Gangnam Style 강남스타일
6.09B views
PSY (싸이) uploaded "Gangnam Style" on July 15, 2012. On December 21 that year it became the first video of any kind to reach one billion views on YouTube, and it was the site's most-viewed video overall from November 2012 until July 2017.3
Fourteen years on, it still adds about 1.1 million views a day, and it has more than twice the views of any other K-pop music video.1
BLACKPINK's ROSÉ (로제) released "APT." with Bruno Mars on October 18, 2024, in a video directed by Mars and Daniel Ramos. It passed one billion views on January 31, 2025, 105 days after release: the fastest any K-pop music video has reached the mark, beating the 158 days "Gangnam Style" took.4
It is also the fastest-growing video in this top 25, adding about 1.47 million views a day.2
#3
DDU-DU DDU-DU 뚜두뚜두
2.41B views
BLACKPINK (블랙핑크) released "DDU-DU DDU-DU" on June 15, 2018. It was the first music video by a K-pop group to reach two billion views on YouTube, and it is still the most-viewed music video by any K-pop group.5
#4
Kill This Love
2.24B views
"Kill This Love" drew 56.7 million views in its first 24 hours in April 2019, at the time the biggest debut for a music video in YouTube history. It later became the second K-pop group video to pass two billion views, making BLACKPINK the first K-pop act with two videos at that mark.6
BTS (방탄소년단) premiered "Dynamite" on August 21, 2020, to more than 3 million viewers watching at once, a record for a music video premiere on YouTube. The song made BTS the first all-South Korean act to reach number one on the US Billboard Hot 100, and it is the band's first video to pass two billion views.7
#6
Boy With Luv 작은 것들을 위한 시
1.96B views
BTS's collaboration with Halsey, released April 12, 2019, drew 74.6 million views in its first 24 hours, the most for any online music video at the time. It peaked at number 8 on the Billboard Hot 100.8
#7
BOOMBAYAH 붐바야
1.90B views
"BOOMBAYAH" was half of BLACKPINK's debut, released on August 8, 2016 alongside "Whistle" (#21 here). In 2020 it became the first K-pop debut music video to pass one billion views.9
PSY's follow-up to "Gangnam Style" drew 18.9 million views on its release day in April 2013, breaking YouTube's single-day record for a music video. It held the record for the most views in a video's first 24 hours for more than five years, and peaked at number 5 on the Billboard Hot 100.10
Released on September 18, 2017, "DNA" gave BTS their first entries on both the US Billboard Hot 100 (number 67) and the UK Singles Chart. Its video, directed by YongSeok Choi, won Best Music Video at the 2017 Melon Music Awards.11
#10
MIC Drop (Steve Aoki Remix)
1.61B views
The video for Steve Aoki's remix of "MIC Drop", featuring Desiigner, premiered on November 24, 2017. The remix gave BTS their first top-40 hit on the Billboard Hot 100, debuting at number 28.12