Korean pop culture, ranked by the numbers · 한류 랭킹
K-뷰티 화장품 수출 상위 국가
The US bought $1.75 billion of Korean make-up and skincare in 2025, overtaking China ($1.65 billion) as the top market. Poland more than doubled to ninth, and the UK and Netherlands are surging in 2026.
Data as of
| Rank | Market | Region | 2025 exports (US$) | Change vs 2024 | Share of total (computed) | Jan–Aug 2026 (US$) | Change vs Jan–Aug 2025 | Source |
|---|---|---|---|---|---|---|---|---|
| 1 | United States미국 | North America | $1.75B | +13.0% | 18.6% | $1.56B | +38.7% | KITA, KITA |
| 2 | China중국 | East Asia | $1.65B | −23.4% | 17.5% | $1.11B | −1.3% | KITA, KITA |
| 3 | Japan일본 | East Asia | $880.1M | +4.7% | 9.3% | $629.4M | +8.1% | KITA, KITA |
| 4 | Hong Kong홍콩 | East Asia | $595.3M | +16.5% | 6.3% | $420.5M | +9.2% | KITA, KITA |
| 5 | Vietnam베트남 | Southeast Asia | $408.0M | −12.5% | 4.3% | $285.3M | +10.5% | KITA, KITA |
| 6 | Russia러시아 | Europe | $361.2M | +12.1% | 3.8% | $287.7M | +20.3% | KITA, KITA |
| 7 | Taiwan대만 | East Asia | $265.8M | +21.5% | 2.8% | $179.0M | +7.8% | KITA, KITA |
| 8 | United Arab Emirates아랍에미리트 | Middle East | $261.7M | +65.3% | 2.8% | $152.8M | +4.5% | KITA, KITA |
| 9 | Poland폴란드 | Europe | $245.8M | +118.6% | 2.6% | $258.5M | +58.3% | KITA, KITA |
| 10 | Thailand태국 | Southeast Asia | $207.6M | +11.4% | 2.2% | $138.0M | +3.2% | KITA, KITA |
| 11 | United Kingdom영국 | Europe | $187.3M | +40.9% | 2.0% | $313.0M | +171.0% | KITA, KITA |
| 12 | Canada캐나다 | North America | $151.6M | +46.6% | 1.6% | $220.4M | +151.9% | KITA, KITA |
| 13 | Indonesia인도네시아 | Southeast Asia | $146.3M | +23.0% | 1.6% | $108.7M | +25.6% | KITA, KITA |
| 14 | Australia호주 | Oceania | $140.2M | +46.1% | 1.5% | $129.2M | +49.9% | KITA, KITA |
| 15 | Malaysia말레이시아 | Southeast Asia | $118.1M | +5.3% | 1.3% | $99.5M | +32.2% | KITA, KITA |
| 16 | France프랑스 | Europe | $115.2M | +70.4% | 1.2% | $81.8M | +4.8% | KITA, KITA |
| 17 | Singapore싱가포르 | Southeast Asia | $108.5M | −7.4% | 1.2% | $85.2M | +18.2% | KITA, KITA |
| 18 | Kazakhstan카자흐스탄 | Central Asia | $107.5M | +28.6% | 1.1% | $89.6M | +33.9% | KITA, KITA |
| 19 | Netherlands네덜란드 | Europe | $103.8M | +39.0% | 1.1% | $229.0M | +252.0% | KITA, KITA |
| 20 | Philippines필리핀 | Southeast Asia | $95.7M | +24.8% | 1.0% | $65.8M | +6.3% | KITA, KITA |
Exports are the US-dollar value of goods Korea declared under customs heading HS 3304, "beauty or make-up preparations and preparations for the care of the skin (other than medicaments), including sunscreen or sun tan preparations; manicure or pedicure preparations", as compiled in KITA's K-stat database.3 In 2025 that heading totalled $9.42 billion (+10.0%); its "other" line, which excludes lip, eye, manicure and powder products, made up $8.52 billion of it.13 January–August 2026 exports to all markets were $7.90 billion, up 29.8%.2 The 2025 change is against 2024 and the 2026 change is against January–August 2025, both as KITA states them; share is our own calculation against KITA's $9.42 billion total.12 HS 3304 is narrower than the MFDS cosmetics count ($11.43 billion in 2025, which also covers body cleansers and fragrance), so MFDS's country figures are higher, but its top four markets are in the same order.4
The US bought $1.75 billion of HS 3304 goods from Korea in 2025, up 13.0% on 2024's $1.55 billion, and took the top spot from China.1 The Ministry of Food and Drug Safety (MFDS, 식품의약품안전처), which counts a wider set of cosmetics, also has the US at No. 1 for the first time, at $2.19 billion.4
The lead is widening. January–August 2026 exports to the US reached $1.56 billion, 38.7% more than in the same months of 2025.2
China was the biggest market in 2024 at $2.16 billion but fell 23.4% to $1.65 billion in 2025, the steepest drop in the top 20.1 MFDS's broader count shows the same slide: $2.01 billion, down 19.2%.4
The fall has almost stopped in 2026. January–August exports were $1.11 billion, down 1.3% on a year earlier.2